Tech Companies Need a Rethink about Their Software Strategy in Developing Countries

Developed countries have greatly benefited from the software market and have been able to give a large number of people access to personal computers while meeting various technological needs. For developed countries, products are readily available, and customers can easily pay for them.

What Companies Must Focus on to Better Reach Customers in Developing Countries

However, this is not the case for many developing countries. Infusing technology in these nations has been a struggle for a while now, and most of these countries are not even ready for innovation. Instead, they are mostly still trying to adapt to new technology. A good majority of people in the least developed countries lack knowledge of advanced technology and only have experience with outdated machines like ones used in agricultural sectors or clothing factories. Structural limitations, few enrollments in higher education, and low investment in research all contribute to the innovation gap, making widespread education vital for these countries to evolve.

Once education criteria are met, the next hurdle to overcome will be availability and ease of access. There are a limited number of available electronic devices in developing countries, and many people living in these areas do not know where they can go to buy them. Supplying more devices to these countries and making sure people have access to reliable stores and contacts are all necessary to ensure tech companies can reach other customers besides their usual ones in developed areas.

There are two more hurdles to tackle. The first is the payment method since most people in developing countries don’t have credit or debit cards. The second and most evident problem is the price. Companies can’t expect people in developing nations to pay the same cost as people from developed countries. For example, Adobe Photoshop’s annual plan starts at $289,68 per year, while a secondary school teacher in Cameroon makes less than $650 per month. People there do not have enough money to spend that much on software. Tech companies need to learn about the different needs of their clients and should adapt their products and prices while improving accessibility to serve them better.

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